MANDELA AND BONO BETWEEN THE WORLD’S MOST RESPECTED & TRUSTED

“The results of Reputation Institute’s study confirm that people respect leaders that participate in philanthropic activities outside of their own celebrity,” said Reputation Institute Chairman, Dr. Charles Fombrun. “The public’s top two on our list, Mandela and Federer, have emotional ties to South Africa, and donate both time and money to the betterment of the region and its people. They get praise for their efforts.”

Rank	Name	RepTrak Pulse
1	Nelson Mandela	78.5
2	Roger Federer	72.1
3	Bill Gates	71.7
4	Warren Buffett	69.7
5	Richard Branson	68.3
6	Steve Jobs	68.3
7	Oprah Winfrey	67.7
8	Bono	67.7
9	Ratan Tata	66.3
10	Elizabeth II	64.9

* chart courtesy of Reputation Institute 

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