Monday, September 12, 2011

EDUN at New York Fashion Week



NEW YORK (AP) — The fashion world stood still when the World Trade Centers came down in the middle of New York Fashion Week a decade ago, but the shows went on Sunday with moments of reflection and remembrance from the tents at Lincoln Center to venues within distance of ground zero.
"On a day like this, we're all American," U2's Bono said after the spring preview downtown for Edun, the African-inspired brand he founded with his wife, Ali Hewson.
In an intimate hall at the New York Public Library's flagship, guests at Victoria Beckham's show twice stopped in their tracks on the way to their seats for moments of silence — one for each tower — as scheduled by the designer.
All Fashion Week events are proceeding as planned through Thursday, in contrast to the jarring halt of the September previews after the terrorist attacks, said Stephanie Winston Wolkoff, Lincoln Center's fashion director.




EDUN presented 2012 Spring collection





The label founded by U2's Bono and wife Ali Hewson presented a mix of breezy, delicate florals and edgy laser-cut silks studded with rocker metal grommets.
Bright color lit up the runway in a dark, cavernous warehouse, including some hand dying in indigo using a technique from Mali on a flared jacket made of recycled hemp.
There were reds from a deep clay to a light salmon in African-inspired prints, tangerine in a parachute romper and solids in a range of whites, from silvery to bright.
A diamond print was featured on slouch trousers paired with a matching halter. The print was carried over to several other looks, including a silk scarfdress with matching jersey leggings.
Organic white mesh for a jumpsuit had shorts laser cut in a fluttery petal shape. That detailing, along with the round metal trim, were all over the runway in short dresses, loose shorts, halter tops and trousers.


The company, founded in 2005, produces some of its clothes in Africa. With the help of artisan nuns in Kenya known as the "crochet sisters," the line includes their black, hand-knotted skirt and fitted dress trimmed in leather.
Hewson said in an interview before the show that Edun's latest collection is "kind of innocent but tough" as she tries to bring an "ethical" and steady, sustainable manufacturing industry to Africa.
Watch live streaming video from edun at livestream.com


www.u2.com/www.edun.com/associated press


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