Bono's daughter Jordan Hewson is following in her father's footsteps in the international fight against poverty.
The 25-year-old graduate of New York University has this week been unveiled as the online editor of Global Citizen, an organisation aiming to eradicate extreme poverty.
Jordan has largely avoided life in the limelight, while her younger sister Eve has pursued a career in acting, she is slowly entering public life to highlight the cause championed by her famous father.
Jordan and Eve Hewson at 2014 Global Citizen Festival
"We're really working against the injustice of extreme poverty," she told Arianna Huffington of the Huffington Post.
"It's rarely a privilege we know how to access easily," she said.
After the Global Citizen Festival, a concert headlined by Jay-Z and No Doubt in September of last year, the cause was given a new high profile platform.