Irish music executive Rob Partridge, who handed the Beautiful Day hitmakers their first album deal, passed away following a battle with liver and bowel cancer. He was 60.
Partridge signed U2 to Island Records in 1980 when they were struggling to make it into the music industry.
As the label's head of press, Partridge went on to act as the band's publicist for over a decade.
He also helped the careers of Bob Marley, Grace Jones, Tom Waits and Marianne Faithfull.
U2 frontman Bono has paid tribute to the late music mogul, saying, "Rob Partridge was the first person in the British Music Industry to sing our praises. He not only had an eye for upcoming talent, he was a nurturer... a person who would educate you about the kind of obstacles you were going to meet and how to get over them... a rare human being."