The lead singer of U2 has been in the upmarket Swiss resort this week. But he was spotted more in the restaurants than on the slopes.
First it was outside the Vieux Verbier restaurant at the bottom of the main Medran lift in the middle of the week. It was during the day and he was not in his ski wear.
With his trademark dark glasses and scarf pulled over his face many of the diners and skiers had no idea they were in the company of high rock celebrity as he holidayed in the resort.
Then at 3.45 on Friday afternoon when most people are putting in their final turns of the holiday, he emerged from Le Cristal restaurant at Les Ruinettes.
Fresh lobster is a speciality of the establishment.
It was half way up the mountains but again no sign of any ski wear despite the good conditions.
And as he came out with his entourage he headed straight for the lift down to the village rather than the slope.
Many skiers and snowboarders couldn't quite believe who it was as we told them that Bono was in town.
"Bono in town here in Verbier? Wow! He is a god," was a reaction from a big fan.
Others were less interested.
"Who cares he is just another person out in a ski resort," was how another person put it to us.
Bono has been staying at Chalet Kernow in Verbier. It is one of the luxury chalets and rivals The Lodge, owned by Sir Richard Branson as the favourite holiday spot for the rich and famous.
Chalet Kernow has a long list of celebrity guests.
Bono has been skiing before and so has the lead guitarist of U2, The Edge.
The Edge skied in Val d'Isere a few years ago and his instructor from the time said afterwards "I taught The Edge to edge!"
Hope he had a great time and a deserved holiday before re-starting the tour towards South America...