Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Ltd, the wholly owned trading subsidiary of Trade plus Aid.
Many of the world's most celebrated public figures have put their names to the projects. By becoming 21st Century Leaders, these public figures are pledging to do ‘whatever it takes’ to address issues of the 21st Century.
They work with leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation.
Whatever It Takes collection, features ‘symbols of hope for the 21st Century’ drawn by leaders in the worlds of fashion, film, television, music and sport.
The signed artwork donated by each Leader is his or her original work, and has been donated for the exclusive use of the Whatever It Takes campaign which has so far raised over $7 million for 21st Century Leaders.
Whatever It Takes supports key global development causes including poverty alleviation, environmental conservation and the protection of children. Here you can see some of the causes they support.
The Edge has colaborated with the project with the artwork above.