U2, Lady Gaga, Metallica and Taylor Swift capped off huge touring years by taking home the major awards at the 2010 Billboard Touring Awards, held on Nov. 4 at the Sheraton New York Hotel & Towers. Rush and Jack Johnson were also honored during the ceremony, which concluded the Billboard Touring Conference held on Nov. 3 and 4 in New York.
In honor of its massive 360 world tour, U2 was presented with the Top Tour and Top Draw Awards, which recognize the top grossing and ticket-selling tours based on global box office numbers, as reported to Billboard Boxscore from Oct. 1, 2009 through Sept. 30, 2010.
Legendary rock group Rush was also named the 2010 Billboard Legend Of Live at the ceremony, and Jack Johnson took home the Humanitarian Award, which was supported by Brita FilterForGood. Yo Gabba Gabba Live! was given the Creative Content Award.
Live Nation Entertainment led the industry-related awards by being named the year's Top Promoter. C3 Presents won Top U.S. Independent Promoter, T4F was named Top International Independent Promoter, Creative Artists Agency was named the Top Agency, and Front Line Management Group won Top Manager.
www.billboard.com
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