"You can imagine the PR work to get a rock star’s schedule in line with the whole board, and not wanting it all about Bono, but that is the hook.. We did a shot with a red carpet and more… This was chosen as it fit the pace of the spread and works."
This one looks like the least complicated of the shoots in term of concept. True or false ?
BB: True, sort of.. We did a red carpet shot.. Which took a long time to convince Bono..and works well, but the simple shot of them closer helped the pacing of the series and is more personal considering what RED is all about. We shot them before they went to dinner in NYC and made sure plenty of drinks were available.
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