Thursday, May 7, 2009

Ali Hewson & EDUN

Ali Hewson, co founder of EDUN, the socially conscious clothes company, tells about the new Spring/Summer Collection and explains the aims behind the trademark.

"The Spring / Summer 2009 collection is a study in the romantic naturalism of the 'Origin of the Species' in which EDUN explores the utopian ideal of two cultures merging into one. The romance inherent in European culture is grafted with the vibrancy of tribal Africana - weaving classic fabrics and timeless fits with exotic and striking colors and textures.”

"Trading in the developing world is a better and more efficient way to dealwith poverty and to deal with the problems rther than aid. Aid is very important but trade is the way to really change people´s lives..."

When she was asked about her husband´s influence in the company, she said he´s in many aspects of it but... "He´s not in the fashion,we don´t let him because he had a mullet in the 80´s..."

Socially Conscious, Rock & Roll Fashion from EDUN from Sonja Shin Hodgkins on Vimeo.

No comments: