Monday, June 23, 2014

BONO RECEIVES LIONHEART AWARD AT CANNES LIONS CONFERENCE

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Bono collected the first Cannes Lionheart Award today and also spoke at the Cannes Lions creative/advertising conference in France.

Bono Cannes Lions International Festival of Creativity 2014

The speaking appearance was a sit-down conversation with another guest, Apple's Jonathan Ive, where the two spoke about the (RED) organization and the successful auction that Ive and Apple helped with late last year. Based on some of the live-tweeting from the interview, Bono re-used some of his more common phrases about (RED) and the effort to fight poverty in Third World countries.





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