I've always believed in working across the aisle ... but there's a bully on the bully pulpit and silence is not an option," says the U2 frontman You started this album three years ago when the world was a very different place. How did the chaos of Brexit, Trump and everything else shape the eventual course of the album? Would it have been a very different album had those things not happened? On the latter part of the question, it's hard to quantify but I would say the emotional temperature is up about 25 percent.
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Thursday, September 21, 2017
Bono on How U2's 'Songs of Experience' Evolved, Taking on Donald Trump
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Tuesday, September 19, 2017
Bono at Forbes
GREATEST LIVING BUSINESS MINDS
To celebrate Forbes’ centennial, the mag amassed an A-to-Z encyclopedia of ideas from 100 entrepreneurs, visionaries and prophets of capitalism—the greatest ever collection of business essayists and greatest ever portrait portfolio in business history, among them : Bono.
ON ADVOCACY
BONO
Purpose-Driven Rock Star: Lead Singer, U2; Cofounder, One, (Red), Elevation Partners, Rise Fund
"Capitalism is not immoral, but it is amoral. And it requires our instruction. It's a wild beast that needs to be tamed, a better servant than master."
That's my philosophy with (RED), which partners with corporations to direct profits to fighting HIV/AIDS. The idea really came about after meeting with former Treasury secretary Bob Rubin, where he said, "You have to tell Americans the scale of the problem and what they can do about it. And you have to go about that like Nike does: They spend $50 million on ad campaigns." And I said, "Well, where are we going to get that kind of money?" And he said, "You're clever. You'll figure it out."
And we did. I realized that going to big companies and trying to break into their more modest philanthropy funds was a huge missed opportunity. It was their robust marketing and publicity budgets that we needed. Think of the creative minds in those departments -- the messaging is the most important thing in keeping an issue "hot," making it relevant. Fighting HIV is very difficult. Activists often demonize the corporate world. It's easy to do, but I think it's just foolishness to not recognize the creativity that you can unlock in the corporate world, together with the entertainment world. (RED) has so far generated nearly $500 million for the fight against AIDS, but the heat (RED) companies have created has also helped pressure governments to do their part -- and that's where the big money is, with donor governments spending $87.5 billion on HIV/AIDS since 2002. That's the reason we all do this!
Some of the most selfish people I've met are artists -- I'm one of them -- and some of the most selfless people I've ever met are in business, people like Warren Buffett. So, I've never had that clichéd view of commerce and culture being different. I always remember Björk saying to me that her songs, she feels, are like carpentry. Like her friends in Iceland, one of them designs a chair. Is that more beautiful or useful than a song? Well, it depends on the chair. Or the song. I've always seen what I do as an activist, as an artist, as an investor, as coming from the same place.
Great melodies have a lot in common with great ideas. They're instantly memorable. There's a certain inevitability. There's a sort of beautiful arc. Whether it's a song or business or a solution to a problem facing the world's poor, I see what I do as the same thing. I look for the topline melody, a clear thought. Now, my friends -- and sometimes my bandmates and sometimes my family -- would see this as multiple personality disorder. But for me, it's all the same thing.
https://www.forbes.com
Monday, September 18, 2017
Wednesday, September 13, 2017
Ways to handle stardom: U2
What would Bono do? Lessons in leadership and activism from the world's most successful band.
By Michael J. Fanuele
By Michael J. Fanuele
U2 wraps up each show of its current world tour with stunning portraits of the most consequential women in history, or as Bono defiantly says, “herstory.” Flashing in 7.6k resolution on the largest high-def screen the world has ever seen are the faces of Sojourner Truth, Rosa Parks and Hillary Clinton. These are some of the nearly hundred women to whom Bono pays tribute, calling them “women who stood up or sat down for their rights, who insisted and persisted, who light the way.”
This is classic fare for U2, a band that has always brought some church revival to its rock ’n’ roll, preaching while playing. AIDS, poverty, political violence — these are the scourges against which U2 rallies its fans. And if you’ve been to this service, you know how rousing it can be.
When I first saw U2 perform a decade ago, Bono asked us each to work for justice from the “bridges of Selma to the peaks of Kilimanjaro” as every African nation’s flag unfurled in the arena and The Edge plucked the first bars of the band’s next anthem. At that moment, I enlisted — though I had no idea what I would actually do. I could write a check to Amnesty International. I could embrace the nearest stranger. I felt compelled to do something, anything. I was moved. At that moment, with those people, I believed we could make the world a better place.
U2 isn’t only a circus of soft feelings, however. Its members have actually accomplished a great deal of good, raising awareness and money (by some estimates half a billion dollars) for myriad charitable organizations. They’ve used their celebrity to lobby governments, to direct the world’s attention to Africa, ravaged by disease, war and poverty. Bono is the only rock star ever nominated for the Nobel Peace Prize, a nomination he received three times. Even President George W. Bush couldn’t resist Bono’s entreaties. The two worked together to bring record levels of foreign aid to Africa. “Bono floored me,” Bush said, “with his knowledge, his energy and his faith.” That’s Bono: flooring world leaders and mobilizing their people.
So how does Bono do it? What is the magic of this supernatural shaman? What spirit does he wield that possesses populations and politicians, not only helping hearts blossom, but changing the very behavior of communities and governments?
Well, it’s inspiration — and no band does it better than U2. In fact, U2 provides lessons in inspiration for all who aspire to move a crowd, from political leaders and corporate executives to teachers and coaches and parents. How do they do it? How does U2 move masses? In addition to the raw power of some irresistible tunes, U2 employs three “notes of inspiration” that sway audiences:
• First, U2 sets grand ambitions. Its members didn’t want to be a rock band. They wanted to be the greatest rock band in the world, and when they achieved that status, they wanted to be something even bigger: to be an instrument for social justice. They want to end the transmission of HIV from mothers to babies. They want to eliminate malaria. They want to eradicate racism and stamp out gender inequality. These are not modest goals; in fact, they’re slightly preposterous. But perhaps it’s the very audacity of these ambitions that inspires conviction. It’s hard to generate an emotional response when talking to the sensible parts of a person. Al Gore had a plan to reduce carbon emissions. He lost. Barack Obama promised to lower the very tides of the oceans. He won. People are moved to do big things, and so as leaders, don’t fear the grand and the audacious and the slightly ridiculous. These are the goals that stretch our imaginations.
• Next, U2 is obsessed with action. Pray. Dance. Sing. Donate. Buy. Write. Protest. U2 is a band of verbs. Like Nike, its first priority is what it wants people to do, not what it wants people to believe. It’s a lesson behavioral psychologists have been practicing for decades: change behavior and beliefs follow; the reverse is too difficult. Religions have known this even longer, encouraging fasting and tithing and missionary work. As Bono himself said, “God doesn’t want prayers; he wants alms.” Leaders should learn from this: Don’t waste your time trying to get your team to buy into your agenda or understand your vision; instead, be dead-clear about what you want them to do. According to Daniel McGinn in his book “Psyched Up: How the Science of Mental Preparation Can Help You Succeed,” this “direction giving” language is every bit as motivating as the grander, gauzier stuff.
• Finally, U2 inspires because it is authentic. A leader can’t hope to move an audience if that audience sniffs a phony. As a band that grew up through the Troubles, hearing bombs explode on Dublin streets and losing friends to sectarian violence, U2 has the moral permission to preach, as it did in Paris as the first performers after the terrorist attack at the Bataclan. “We’re a life cult,” Bono said that week, making it clear the band was coming back to the city as the anti-ISIS. It was coming to do the hard work of healing a community, turning fear and hate into courage and love.
Bono is a creation, of course, a rock ’n’ roll avatar constructed by a teenage Paul Hewson. And yet, “he” is so comfortable in his Bono skin, self-possessed and certain, sunglasses always on. Leaders can learn from that confident expression of character. Know yourself, for sure, but express yourself as a one-of-a-kind entity, a character with passions and quirks all your own. In that display of particular personality comes the authenticity necessary for inspiration.
Ambition. Action. Authenticity. These are the critical elements of inspiration that U2 manifests so powerfully. They’re on glorious display when Bono enters an arena, but they can be displayed by each of us, every day, in the conference rooms and classrooms where the hard work of building a better world gets done. As Bono remarked, “You put on the leather pants and the pants start telling you what to do.”
Michael J. Fanuele is a marketing consultant who most recently served as chief creative officer at General Mills. He’s writing a book about inspiration.
http://www.startribune.com
Saturday, September 9, 2017
The Edge to Replace Instruments for Musicians Affected by Hurricane Harvey
U2 guitarist began Music Rising after Hurricane Katrina in 2005.
"You might recall that Edge – when Hurricane Katrina did its damage to New Orleans and destroyed the lives of so many musicians there – he put together Music Rising," The Edge's U2 bandmate, Bono, said in an interview with Boston radio station Mix 104.1.
"And it was a really clever way of getting the musicians of the area some instruments so they could continue to live."
Though exact plans for the recovery effort haven't solidified just yet, Bono noted that "Edge has been in discussions now to do the same [work] in Houston. And you know, we have private ways that we will respond, but publicly that's what we're doing."
Donations for those affected by Harvey can be made on the Music Rising website.
http://www.rollingstone.com
Friday, September 8, 2017
An interview with Adam Clayton
Bono and Adam Clayton of U2 perform on stage on June 26, 2017, in New York City. (Mike Coppola/Getty Images for The Recording Academy) |
U2 at Jimmy Fallon's
Bono and The Edge Talk Inspiration for U2's Album Songs of Experience
Ground shakes but the children can’t weep
Vaporized in a single tweet
The emperor rises from his golden throne
Never knowing, never BEING known
The lights are on the presidents home
Oh my god I’ve never felt so alone
Outside its America
Outside its America
In a far off palace in a far-fetched land
Another baby plays a baby grand
Fingers on the keys of a siren song
Finger on the button of oblivion
And all I can think of is my son
Blistering performance of ‘Bullet The Blue Sky’, written thirty years ago and never sounding more in the moment.
Could have been a newsflash.
Looks like the band decided to run the lyrics through 2017.
Here they are, from tonight.
In the howlin' wind
Comes a stingin' rain
See it drivin' nails
Into the souls on the tree of pain.
From the firefly
A red orange glow
See the face of fear
Runnin' scared in the valley below.
Bullet the blue sky
Bullet the blue sky
Bullet the blue
Bullet the blue.
In the locust wind
Comes a rattle and hum.
Jacob wrestled the angel
And the angel was overcome.
You plant a demon seed
You raise a flower of fire.
We see them burnin' crosses
See the flames, higher and higher.
Bullet the blue sky
Bullet the blue sky
Bullet the blue
Bullet the blue
Comes a stingin' rain
See it drivin' nails
Into the souls on the tree of pain.
From the firefly
A red orange glow
See the face of fear
Runnin' scared in the valley below.
Bullet the blue sky
Bullet the blue sky
Bullet the blue
Bullet the blue.
In the locust wind
Comes a rattle and hum.
Jacob wrestled the angel
And the angel was overcome.
You plant a demon seed
You raise a flower of fire.
We see them burnin' crosses
See the flames, higher and higher.
Bullet the blue sky
Bullet the blue sky
Bullet the blue
Bullet the blue
Suit and tie comes up to me
Face orange as a rose on a thorn bush
Skin as thin as orange crush
And he's peeling off those dollar bills
Slapping them down
One hundred
Two hundred
I can see those fighter planes
Face orange as a rose on a thorn bush
Skin as thin as orange crush
And he's peeling off those dollar bills
Slapping them down
One hundred
Two hundred
I can see those fighter planes
I can see those fighter planes
WMD in their veins
Ground shakes but the children can’t weep
Vaporized in a single tweet
The emperor rises from his golden throne
Never knowing, never BEING known
The lights are on the presidents home
Oh my god I’ve never felt so alone
Outside its America
Outside its America
In a far off palace in a far-fetched land
Another baby plays a baby grand
Fingers on the keys of a siren song
Finger on the button of oblivion
And all I can think of is my son
All I can think of is my son
He misses his ma, misses his da
And he runs
And he runs
And he runs
Into the arms of america
www.u2.comHe misses his ma, misses his da
And he runs
And he runs
And he runs
Into the arms of america
Thursday, September 7, 2017
Edge talks brand new U2!
In an extended chat, Edge discusses U2's new album 'Songs Of Experience'
http://www.bbc.co.uk/programmes/p05f95rg
http://www.bbc.co.uk/programmes/p05f95rg
Wednesday, September 6, 2017
Hear U2's Lustrous New Single 'You're the Best Thing About Me'
Band debuts official lead single from upcoming 'Songs of Experience' album
"You're the Best Thing About Me" is a joyous ear-worm about romantic dissatisfaction. Larry Mullen Jr. holds time with a firm, stuttering pattern on drums, and the Edge carries the chorus with pretty shards of melody from his guitar. High backing vocals echo many of Bono's lines, and the singer shows off his own falsetto during a gliding, multi-tracked bridge.
But underneath that appealing surface, Bono is playing the part of a malcontent. "I'll be crying out, how bad can a good time be?/ Shooting off my mouth, that's another great thing about me/ I have everything, but I feel like nothing at all," he sings. "You're the best thing about me," he admits, before adding, "the best things are easy to destroy."
"You're the Best Thing About Me" is the second song U2 have shared recently. The band released "The Blackout" last week.
Speaking with Rolling Stone about Songs of Experience in May, Bono said, "I thought it was done last year," but admitted that the extra time in the studio "has made [the album] better.""The problem is we have 15 songs and to get them down to 12," he continued. "We don't like long players. The actual track listing is not set yet, but we have some proper, proper fuck-off songs."
http://www.rollingstone.com
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