Thursday, April 15, 2010

No New Album in June, But U2 Music for the World Cup

Brian Hiatt  (Rolling Stone Associated Editor ) has posted on Twitter  that  Paul McGuinnes told him that there won´t be a new U2 album by June,  “However, before the end of the year is increasingly likely."

ESPN´s coverage of the 2010 FIFA World Cup will use specially recorded  music by Soweto Gospel Choir recorded and filmed in South Africa, with music and live concert footage from U2's concert at the Rose Bowl in Pasadena, Calif. last October.

 This collaboration will appear in every programme throughout ESPN's presentation of the World Cup including soccer highlights, match and studio coverage.
 ESPN's announced : U2 will be featured in these four spots.
  • Robben Island communicates the historic nature and importance of the FIFA World Cup in South Africa, through the prism of soccer. This spot was filmed on location at Robben Island off the coast of Cape Town, South Africa. It is the site where eventual South African President Nelson Mandela was imprisoned for decades, alongside other political prisoners, during the country's apartheid era. (Set to U2's "Where the Streets Have No Name" with Soweto Gospel Choir).
  • UNITED conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2's "Magnificent").     
  • The Power of 10 celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2's "Out of Control").     
  • Passion captures the excitement that the FIFA World Cup invokes -- highlighting the documented "baby boom" that occurred nine months after Germany hosted the 2006 event (set to U2's "Desire").
There's also a fifth spot (actually the first one to air on ESPN) that uses "City of Blinding Lights." You can see that on ESPN's YouTube channel. Footage from the U2 360 concert in Pasadena last year will also be used in "every program throughout ESPN's presentation of the 2010 FIFA World Cup including soccer highlights, match and studio coverage."


Just like in 2006...

 



source:www.atu2.com//www.u2.com//www.espnmediazone3.co

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