Lifestyle Sports adidas Race Series 2010 Ambassadors Holly White and Brian Maher were on hand today to launch the Lifestyle Sports adidas Trainer Scrappage Scheme. This novel initiative allows people to trade in their old trainers at Lifestyle Sports stores across Ireland in preparation for the Lifestyle Sports adidas Race Series 2010. The Scrappage scheme rewards participants with a 25% discount off a new pair of adidas Supernova or Response trainers.
Adidas will process the collected trainers through their recycling system, resulting in a collection of an estimated 1,000 pairs of trainers to donate to the Chernobyl Children’s Project International. In addition to the trainers, Lifestyle Sports will donate tracksuits & t-shirts, valued at €30,000, to the charity.
Adi Roche, CEO, of the Chernobyl Children’s Project International commented: “We are absolutely delighted to be part of the Lifestyle Sports adidas Trainer Scrappage Scheme, especially in the lead-up to Chernobyl Week in April. The product donation from adidas & Lifestyle Sports will make such a difference to the many children and adults we work with throughout the Chernobyl regions. As this year is the 24th Anniversary of the Chernobyl disaster, we cannot thank Lifestyle Sports and adidas enough for choosing Chernobyl Children’s Project International to benefit from the scheme and for selling our charity pens, pins and magnets in-store in April as well.’
Ali Hewson is Patron and Board Member of Chernobyl Children's Project International.
Ali and founder Adi Roche with Chernobyl kids.
To know more about the project and/or donate, click here.
source:www.rundirectmagazine.com//www.chernobyl-international.com/
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