Sony, Warner, Universal and EMI to launch CMX album download format
The world’s big four record companies are to go head-to-head with Apple with the launch of a new form of album download that will include a digitised version of a record sleeve.
Sony, Warner, Universal and EMI are putting the finishing touches to an album format that will give music fans a computerised version of the sleeve notes that come as standard with a CD, including lyrics and artwork, and videos.
The format, due to be available in November, is aimed at boosting the sales of album downloads, which online buyers have failed to warm to despite a huge surge away from CD sales towards their digital counterparts. Although more than nine out of ten of all singles sales are made in digital form, for albums that figure is reversed.
“Ours will be a file that you click on, it opens and it would have a totally brand-new look, with a launch page and all the different options. When you click on it you’re not just going to get the ten tracks, you’re going to get the artwork, the video and mobile products.”
The new technology will initially be “soft-launched” to accompany only a few releases, possibly including the next album by U2.
source:www.technology.timesonline.co.uk
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