Live Nation, the producers of 360° Tour, announces in U2.com:
Live Nation, the producers of the U2 U2 360° Tour, have confirmed their commitment to producing the largest concert tour in history in an environmentally responsible manner with a goal of balancing the Tour's direct carbon footprint through a comprehensive reduction and offset strategy.
Live Nation brought MusicMatters on board in March to be the tour's official Environmental Advisor. MusicMatters pioneered, and continues to be the world leader for, environmental impact reduction of music tours and festivals.
"We identified areas the tour could first and foremost REDUCE its environmental impact without compromising the quality of the fan experience. We are now in the process of implementing these recommendations with Live Nation. Next we will announce a customized U2 U2-360° Tour OFFSET strategy, reflecting the band's robust social change commitment, to offset the remaining tour emissions," said Michael Martin, MusicMatters' Founder and President.
More information will be released as the tour progresses around the world, sharing the global impact of the sustainability initiatives taken.
source:www.u2.com
Live Nation brought MusicMatters on board in March to be the tour's official Environmental Advisor. MusicMatters pioneered, and continues to be the world leader for, environmental impact reduction of music tours and festivals.
"We identified areas the tour could first and foremost REDUCE its environmental impact without compromising the quality of the fan experience. We are now in the process of implementing these recommendations with Live Nation. Next we will announce a customized U2 U2-360° Tour OFFSET strategy, reflecting the band's robust social change commitment, to offset the remaining tour emissions," said Michael Martin, MusicMatters' Founder and President.
More information will be released as the tour progresses around the world, sharing the global impact of the sustainability initiatives taken.
source:www.u2.com
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